integrated marketing communications, imc meaning in Chinese
整合营销传播
Examples
- With china ' s reform and open since the 1980 ' s , a great deal of various popular theories of management and marketing has accelerative come into china . among these theories a focus issue on the field of marketing is " integrated marketing communications , imc " by professor don e . shultz
20世纪80年代以来，随着中国的对外开放，国际上流行的各种管理学、营销学的经典论述以加速度的趋势大量涌入中国，其中在营销领域，影响最大的一个专题就是唐